Press release submitted on behalf of DPI Laboratory.
DPI Laboratory, St. Petersburg, Florida, a leader in digital printing innovation, is strengthening its sales force with the addition of Michael Johnstone as senior sales consultant. A top-performing industry veteran with over 30 years of experience, Johnstone brings deep expertise in revenue growth, business development and client relationships. His strategic insight will help drive DPI Laboratory’s continued expansion in the digital printing space.
Johnstone joins DPI Laboratory following an award-winning tenure as a Senior Sales Account Executive at AnaJet/Ricoh, where he consistently ranked as the company’s top sales representative for eight years. His expertise in developing customized solutions for clients, coupled with his deep understanding of the industry’s evolving needs, aligns seamlessly with DPI Laboratory’s mission to innovate and provide high-performance printing technology solutions.
“Michael’s proven ability to understand client needs and deliver customized solutions aligns perfectly with our mission at DPI Laboratory,” said Lon Riley, founder and principal collaborator at DPI Laboratory. “His experience in digital printing and business development will be instrumental as we continue to push the boundaries of UV technology and deliver high-performance solutions to our clients.”
At DPI Laboratory, Johnstone will focus on developing and maintaining strong client relationships, identifying new business opportunities and providing exceptional customer service. His approach is centered on collaboration, working closely with businesses to ensure they maximize the value of DPI’s cutting-edge technology.
“I was drawn to DPI Laboratory for its relentless innovation and client-first approach,” said Johnstone. “DPI’s advancements in UV technology are revolutionizing the industry—making printing faster, more efficient and cost-effective. I’m excited to help businesses leverage this cutting-edge technology to optimize their operations and maximize results.”
Johnstone earned his Bachelor of Science in Medical Technology from the University of Wisconsin-Milwaukee.
About DPI Laboratory
DPI Laboratory is a digital print innovation company specializing in UV printing technology, high-performance inks, specialty coatings and print process optimization. The company serves businesses in mass customization, industrial manufacturing and specialty print industries by delivering high-precision, cost-effective solutions that drive efficiency and profitability.
Founded by Lon Riley, an industry veteran with expertise in business strategy, engineering and digital printing innovation, DPI Laboratory is committed to advancing the future of UV printing through high-quality technology and sustainable solutions.
For more information, visit www.dpi-lab.com.
