Press release submitted on behalf of EIT 2.0 LLC.
EIT 2.0 LLC, Leesburg, Virginia, announced that Mike Reeves has joined EIT 2.0 as Director of Sales and Marketing, effective December 1, 2025. Reeves will focus on expanding the company’s presence in the germicidal UV measurement markets.
For decades, EIT 2.0 has been a trusted name and leader in industrial UV measurement. As the need for precise UV measurement in germicidal and healthcare applications continues to grow, EIT 2.0 aims to leverage its extensive experience to deliver reliable and repeatable solutions for end users. The addition of Reeves to the leadership team strengthens this mission and supports continued growth in this vital sector.
Reeves brings more than 30 years of experience in the medical device industry. Combining technology with a passion for healthcare innovation, he has made significant contributions throughout his career. Reeves has demonstrated deep expertise and an unwavering commitment to improving patient care. His ability to anticipate market needs and identify emerging trends has garnered him recognition as a thought leader in the field. Furthermore, Reeves’ extensive knowledge and experience have enabled him to navigate complex regulatory environments, ensuring compliance and adherence to the highest standards of quality and safety. His leadership skills have built trust and inspired ross-functional teams that consistently deliver exceptional results, both in terms of product development and business growth.
Reeves is also known for his compassionate and empathetic approach. He firmly believes that every patient deserves access to safe, effective and affordable healthcare solutions. His unwavering dedication to improving patient outcomes has driven him to collaborate with healthcare professionals and advocacy groups to advance the industry. EIT 2.0’s vision to play a key role in ensuring a germ-free healthcare facility using UV technology aligns well with his beliefs.
With an unparalleled passion for the medical device industry, a remarkable track record of achievements and a relentless commitment to advancing healthcare, Reeves will make a significant impact on the lives of patients and the future of healthcare using innovative UV measurement technology.
EIT 2.0 welcomes Mike Reeves to the team and looks forward to his leadership in driving innovation and growth in the UV measurement industry.
For more information, contact PK Swain (pkswain@eit20.com) or Jim Raymont
(jraymont@eit20.com).
